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Event Planning And Management: Principles, Planning And Practice
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The Definitive Textbook For Planning, Managing And Delivering Successful Events In A Dynamic Industry.Event Planning And Management By Ruth Dowson, Bernadette Albert And Dan Lomax Is A Comprehensive Guide Designed For Undergraduate And Postgraduate Students Studying Event Management, Event Planning Or Public Relations, As Well As For EarlyStage Practitioners Preparing To Deliver Professional Events. Now In Its Fully Updated Fourth Edition, It Provides Clear, StepByStep Guidance That Aligns With Core Learning Outcomes In Event Operations, Marketing And Strategic Management Modules.Through A Structured Exploration Of The Event Lifecycle, This Textbook Shows How To Research, Design And Plan Events That Meet Audience And Stakeholder Objectives. Students Will Learn How To Select Venues, Manage Budgets, Create Promotional Strategies And Handle OnSite Delivery And Evaluation. The Fourth Edition Introduces New Content On Contemporary Issues Including Health And Safety Regulations, Contracts And Legal Compliance And Sustainable Event Practices That Reflect TodayS Ethical And Environmental Priorities.Learning Is Supported Throughout By:Event Hacks Offering Expert Insights From Experienced Event ManagersPractical Checklists For Planning, Managing And Evaluating EventsAdaptable Templates Drawn From RealWorld Professional PracticeCritical Reflection Questions To Reinforce Analytical And Strategic Thinkingwhether Preparing For A Degree In Event Management Or Building A Professional Career In The Industry, Event Planning And Management Equips Students And Practitioners With The Confidence, Tools And Practical KnowHow To Design And Deliver Events From Concept To Completion.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.