Title
Events Management: An Introduction
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Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multidisciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a marketoriented business, with every topic brought to life through casestudies, personal biographies and examples of best practice.Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including selftest questions, audio interviews with key industry figures, additional casestudies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.