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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you cant succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorns prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolutiona trend that will redefine the way companies create profitable and lasting relationships with their key consumerswomen. Using business case studies, cultural signals, statistical data, and indepth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
While I appreciated the concepts in 'The Eight Truths of Marketing to Women', I wish it went deeper into case studies or real-life applications. It’s a quick read, but I wanted more substance. Still, it's a decent introduction to the topic.
C
Carlos Mendes
Could use more depth
While I appreciated the concepts in 'The Eight Truths of Marketing to Women', I wish it went deeper into case studies or real-life applications. It’s a quick read, but I wanted more substance. Still, it's a decent introduction to the topic.
C
Carlos Mendes
Could use more depth
While I appreciated the concepts in 'The Eight Truths of Marketing to Women', I wish it went deeper into case studies or real-life applications. It’s a quick read, but I wanted more substance. Still, it's a decent introduction to the topic.
L
Liam O'Reilly
Not quite what I expected
The book had some great points, but a lot of it felt repetitive. I was hoping for more unique strategies instead of the same concepts being rehashed. Still, I found a couple of tips that might help my marketing campaigns, so it wasn’t a complete waste.
L
Liam O'Reilly
Not quite what I expected
The book had some great points, but a lot of it felt repetitive. I was hoping for more unique strategies instead of the same concepts being rehashed. Still, I found a couple of tips that might help my marketing campaigns, so it wasn’t a complete waste.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
