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A handson field guide to consistently creating pageturning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book thats helped hundreds of thousands become better, more confident writers.In this brandnew edition, she delivers all the practical, howto advice and insight you need for the process and strategy of content creation, production, and publishing.This new edition also includes: Allnew examples, tools, resources Updated stepbystep writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Anns thinking about what works today) The same witty and practical howto approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content Things Marketers Write: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun.In this book, youll discover:Content marketing has evolved. Yet writing matters more than ever.In this new edition of Everybody Writes, youll find the strategies, techniques, tips, and tools youll need to refine, upgrade, and (most of all) inspire your own best content marketing.
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