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Evil By Design: Interaction Design To Lead Us Into Temptation
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Learn How Companies Make Us Feel Good About Doing What They Want. Approaching Persuasive Design From The Dark Side, This Book Melds Psychology, Marketing, And Design Concepts To Show Why We'Re Susceptible To Certain Persuasive Techniques. Packed With Examples From Every Nook And Cranny Of The Web, It Provides Easily Digestible And Applicable Patterns For Putting These Design Techniques To Work. Organized By The Seven Deadly Sins, It Includes:Pride Use Social Proof To Position Your Product In Line With Your Visitors' Values Sloth Build A Path Of Least Resistance That Leads Users Where You Want Them To Go Gluttony Escalate Customers' Commitment And Use Loss Aversion To Keep Them There Anger Understand The Power Of Metaphysical Arguments And Anonymity Envy Create A Culture Of Status Around Your Product And Feed Aspirational Desires Lust Turn Desire Into Commitment By Using Emotion To Defeat Rational Behavior Greed Keep Customers Engaged By Reinforcing The Behaviors You Desire Now You Too Can Leverage Human Fallibility To Create Powerful Persuasive Interfaces That People Will Love To Use But Will You Use Your New Knowledge For Good Or Evil? Learn More On The Companion Website, Evilbydesign.Info.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the size of the book? A: The book measures seven point three inches in length, zero point seventy-one inches in width, and nine point one inches in height.
- Q: How many pages does the book have? A: The book contains three hundred twenty pages filled with insights on persuasive design.
- Q: What type of binding does the book use? A: The book is paperback bound, making it flexible and easy to handle.
- Q: Who is the author of this book? A: The author is Chris Nodder, who explores the intersection of design and psychology.
- Q: What genre does this book belong to? A: This book falls under the category of Intranets and Extranets, focusing on interaction design.
- Q: How do I effectively use the techniques in this book? A: You can apply the techniques by understanding human psychology and using the examples provided to enhance user engagement.
- Q: Is this book suitable for beginners in design? A: Yes, the book is accessible for beginners, as it provides clear examples and explains complex concepts in a digestible way.
- Q: Can I apply the concepts in this book to my own projects? A: Yes, the techniques are applicable and designed to be implemented in various design projects for persuasive interfaces.
- Q: What age group is this book appropriate for? A: The book is intended for adults and professionals interested in design and psychology.
- Q: How should I care for this book? A: To keep the book in good condition, store it in a dry place and avoid exposing it to direct sunlight.
- Q: Is there a warranty or return policy for this book? A: Most retailers offer a standard return policy, allowing you to return the book within a specific time frame.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately to discuss return or replacement options.
- Q: How can I make the most of the companion website mentioned in the book? A: Visit the website evilbydesign.info for additional resources and insights related to the book's content.
- Q: Can I find examples of persuasive design from this book online? A: Yes, the book is packed with examples that can often be found on various design websites and articles.
- Q: Does this book cover any specific case studies? A: Yes, it includes numerous examples from the web that illustrate the principles of persuasive design.
- Q: Is this book a good resource for marketing professionals? A: Yes, marketing professionals can greatly benefit from the psychological insights and techniques discussed in the book.