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Examining The Role Of Wellbeing In The Marketing Discipline (Research In Occupational Stress And Well Being, 17)
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Volume 17 Of Research In Occupational Stress And Well Being Is Focused On The Stress And Wellbeing Related To The Marketing Discipline. This Volume Is Focused On The Connections Between Employee Stress, Health, And Wellbeing As It Relates To Marketing, Sales, And Customers. We Have 7 Chapters Devoted To Critical Topics Such As Internal Selling, Stress At The Consumeremployee Interface, How Leaders Can Affect The Customer Experience, And The Unique Stressors Associated With Being A Persuasion Agent. Further, We Have Two Comprehensive Empirical Reviews Of Topics In This Domain. The First Examines The Degree To Which Positive Psychology Constructs Relate To Sales Performance. The Second Examines Customer Mistreatment Towards Employees And How It Impacts Their Wellbeing. The Final Chapter Takes A More Practitioner Perspective And Examines The Importance Of Taking Into Account Stress Tolerance When Selecting And Training Sales Personnel. The Objective Of This Series Is To Promote Theory And Research In The Increasingly Growing Area Of Occupational Stress, Health And Wellbeing, And In The Process, To Bring Together And Showcase The Work Of The Best Researchers And Theorists Who Contribute To This Area. Questions Of Work Stress And Wellbeing Span Many Disciplines And Many Specialized Journals. One Of The Virtues Of This Series Has Been To Provide A Multidisciplinary And International Platform That Gives A Thorough And Critical Assessment Of Knowledge, And Major Gaps In Knowledge, On Occupational Stress And Wellbeing.
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- Q: What is the page count of this book? A: This book contains one hundred ninety-five pages. It provides a detailed exploration of well-being in the marketing discipline.
- Q: What are the dimensions of this book? A: The book measures six point two inches in length, zero point six inches in width, and nine point one inches in height. These dimensions make it suitable for easy handling.
- Q: What type of binding does this book have? A: This book is bound in hardcover. This binding offers durability and longevity for frequent readers.
- Q: How does this book address employee well-being? A: This book examines the connection between employee stress and well-being within marketing. It highlights critical topics like internal selling and the consumer-employee interface.
- Q: Is this book suitable for academic research? A: Yes, this book is ideal for academic research. It compiles empirical reviews and critical assessments in the field of occupational stress and well-being.
- Q: Who is the author of this book? A: The author of this book is Pamela L. Perrewé. She is known for her contributions to the study of stress in occupational settings.
- Q: What themes are covered in this book? A: The book covers themes such as employee stress, customer experience, and stressors related to persuasion. It provides insights from various research chapters.
- Q: How can this book be used in professional settings? A: This book can be used as a resource for training sales personnel. It offers insights into stress tolerance and its impact on performance.
- Q: Does this book include empirical reviews? A: Yes, this book includes two comprehensive empirical reviews. They focus on the relationship between positive psychology and sales performance, and customer mistreatment towards employees.
- Q: What is the target audience for this book? A: The target audience includes researchers, practitioners, and students in marketing and occupational health fields. It aims to bridge gaps in knowledge across disciplines.
- Q: What is the purpose of this book series? A: The purpose of this series is to promote research in occupational stress, health, and well-being. It showcases work from prominent researchers in the field.
- Q: How does this book address stress in marketing? A: This book addresses stress in marketing by exploring its impacts on employees and customers. It discusses how leadership can influence customer experiences.
- Q: Is this book part of a larger series? A: Yes, this book is part of the 'Research in Occupational Stress and Well Being' series. It is the seventeenth volume in the series.
- Q: Can this book help improve workplace well-being? A: Yes, this book provides insights that can help improve workplace well-being. It emphasizes understanding stressors and applying positive psychology principles.
- Q: What kind of research methodologies are discussed? A: This book discusses various research methodologies related to occupational stress and well-being. It includes empirical studies and theoretical frameworks.