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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Although trade shows constitute a major portion of the marketing mix in the industrial market place, very little has been researched on their function in industrial marketing. This study assessed the role of trade shows in the communication mix of textile companies, the extent to which firms engaged in preshow, show and post show activities, and exhibitor's opinions on the organisation of trade shows. Data were collected through a structured questionnaire using faceto face interviews. Exhibitors listed several advantages for trade show participation including the identification of new customers and the enhancement of company image and goodwill. Disadvantages included the high costs and the difficulty of quantifying results from trade shows that made executives uneasy about the large expenditures. Findings also revealed that the size of the firm did not influence objectivesetting and the extent to which firms engaged in trade show activities. Overall, exhibitors need to take a marketorientated approach to their exhibition activities.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
