Title
Experiential Marketing: Case Studies In Customer Experience
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Experiential Marketing Has Become An Indispensable Tool For All Types Of Businesses Across Multiple Sectors. This Book Provides An Allencompassing, Practical, And Conceptual Map Of Contemporary Experiential Case Studies, Which Together Offer Insights Into This Exciting Approach To Customer Experience.Experiential Marketing Incorporates 36 International Case Studies From 12 Key Sectors, From Technology, Consumer Goods, And B2B To Luxury, Events, And Tourism Sectors. With A Selection Of Case Studies From Leading Brands, Such As Cocacola, Nutella, Chanel, Nasa, The New York Times, Pfizer, And Amtrak, The Reader Will Learn And Practice The Experiential Marketing Tools And Strategies Through These Examples. Expert Testimonials, Practical Applied Exercises, And The Authors Online Videos Provide Both Theoretical Foundations And Concrete Application.This Is A Mustread For Advanced Undergraduate And Postgraduate Marketing And Customer Experience Students And An Excellent Teaching Resource. It Should Also Be Of Great Use To Practitioners Particularly Those Studying For Professional Qualifications Who Are Interested In Learning Experiential Marketing Strategies And Developing Knowledge About The Way Big Brands In Different Sectors Are Designing The Customer Experience Online And Offline.Online Material Includes Lecture Slides, A Test Bank Of Questions, An Instructors Manual, And Explanatory Videos.
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- Q: How many pages does this book have? A: This book has three hundred thirty-two pages. It provides a comprehensive overview of experiential marketing through case studies.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and makes it suitable for frequent use and reference.
- Q: What are the dimensions of this book? A: The dimensions are seven point zero one inches in length, one inch in width, and nine point seven six inches in height.
- Q: Who is the author of this book? A: The author is Wided Batat. She provides insights based on her expertise in experiential marketing.
- Q: What category does this book fall under? A: This book falls under the category of Consumer Behavior. It focuses on the impact of experiential marketing on customer experience.
- Q: What audience is this book suitable for? A: This book is suitable for advanced undergraduate and postgraduate Marketing and Customer Experience students. It's also valuable for practitioners seeking to enhance their knowledge.
- Q: Is there online material available with this book? A: Yes, there is online material available. This includes lecture slides, a test bank of questions, an instructor's manual, and explanatory videos.
- Q: What type of marketing does this book discuss? A: This book discusses experiential marketing. It highlights strategies and tools through international case studies from various sectors.
- Q: Can this book help with professional qualifications? A: Yes, this book is an excellent resource for those studying for professional qualifications. It provides practical insights into experiential marketing strategies.
- Q: What do I need to know before using this book? A: Before using this book, it's beneficial to have a foundational understanding of marketing concepts. The case studies serve as practical examples.
- Q: How should I care for this hardcover book? A: To care for this hardcover book, keep it in a dry place and avoid exposure to direct sunlight. This will help preserve its quality.
- Q: Is this book suitable for beginners in marketing? A: No, this book is not specifically designed for beginners. It is aimed at those with advanced knowledge of marketing concepts.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, you should contact customer support for a return or exchange. Make sure to keep the original packaging.
- Q: What kind of case studies are included in this book? A: The book includes thirty-six international case studies from various sectors, such as technology, consumer goods, and luxury brands.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by reviewing the case studies and practical exercises provided in the book. These are designed to enhance your understanding.
- Q: Does the book include expert testimonials? A: Yes, the book includes expert testimonials. These provide additional insights into the effectiveness of experiential marketing strategies.