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Experimental Formats.2: Books, Brochures, Catalogs,Used
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New in paperback!Experimental Formats 2 collects together innovative books, brochures, and catalogs featuring the most diverse ideas used in publications of every description. Today, printed matter needs to work harder than ever before. In the everincreasing struggle to command consumers attention, adding value has become the weapon of choice, and in this battle alternative formats, folding, binding, and printing methods will bring you success. The book examines every aspect of designing the printed form, from single page to commercial package. Case studies of professional work celebrate the healthy tradition for experimentation in this field, showcasing projects that stand out on their physical merits alone.Looking at proportions, formats, materials, printing, folding, and binding, Experimental Formats 2 offers designers an aweinspiring selection of inspirational new ideas for practical application. It also explores exciting material innovations such as tearproof plastic paper and PVC, gelling agents, luminescent inks, concertina folds, singlescrew and pressstud binding.The eyecatching publications in this book range from lavish, bigbudget productions to smallrun, twocolor leaflets. All have one thing in commonthey push boundaries and show a different way of thinking, without losing sight of the clients wishes.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.