Title
Expertensystem zur Beurteilung von Anzeigenwerbung (Konsum und Verhalten, 28) (German Edition),Used
Delivery time: 8-12 business days (International)
Dieses Buch soll die Kluft zwischen Werbeforschung und Werbepraxis verringern und zu einem Wissenstransfer beitragen. Auf der Grundlage der vernderten Rahmenbedingungen fr die Werbung und den Erkenntnissen der aktuellen Werbeforschung wird mit Hilfe eines neuen Mediums ein Beurteilungssystem fr Zeitschriftenwerbung entwickelt. Als Transportmittel fr den Informationstransfer wird ein Expertensystem eingesetzt, in dem das vorhandene Wissen zur Beurteilung von Zeitschriftenwerbung benutzergerecht umgesetzt wird. Dieses Expertensystem dient der Untersttzung von Praktikern bei der Beurteilung von Werbeanzeigen und kann als Schulungsinstrument von Werbenovizen eingesetzt werden. Der sptere Benutzer erhlt aus dem Beurteilungsdurchlauf mit dem Expertensystem eine Expertise mit den Strken und Schwchen der jeweiligen Anzeige und Empfehlungen fr deren Optimierung. In diesem Buch werden die theoretischen Grundlagen und die Umsetzung des relevanten Werbewissens zur Anzeigenbeurteilung in dem Expertensystem detailliert dargestellt.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.