Experts in Action: Inside Public Relations,Used

Experts in Action: Inside Public Relations,Used

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This updated and expanded edition is designed to be a firsthand, authoritative portrait of the 'real' world of public relations. This collection of readings includes the latest developments during the profession in the late 1980s. Chapters are divided into four sections what public relations is and does; the tools and techniques used by public relations executives; methods of managing publicrelations; and how to measure results. The text covers changes in different specialities corporate, marketing, financial, public affairs/community relations, consumer relations and nonprofit. It stress the importance of superior project management for Corporate Management's support and provides a preview of public relations in the 21st century.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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