Title
Exploring Marketing Research (with Qualtrics Printed Access Card),New
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EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as handson practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Exploring Marketing Research'? A: The book provides a comprehensive guide on the design, execution, analysis, and reporting of marketing research, emphasizing a management perspective rather than a hands-on approach.
- Q: Who is the author of 'Exploring Marketing Research'? A: The author of the book is Barry J. Babin.
- Q: What edition of the book is available? A: This is the 11th edition of 'Exploring Marketing Research'.
- Q: What is the publication date of this edition? A: The 11th edition was published on April 3, 2015.
- Q: What are some key topics covered in the book? A: Key topics include traditional research methods, questionnaire design, data collection devices, data analysis tools, and the impact of social media on marketing research.
- Q: How many pages does 'Exploring Marketing Research' have? A: The book contains a total of 656 pages.
- Q: What type of binding does this book have? A: The book is available in hardcover binding.
- Q: Is this book suitable for beginners in marketing research? A: Yes, it is designed to prepare students with a foundational understanding of marketing research from a managerial perspective.
- Q: Does the book address ethical issues in marketing research? A: Yes, the 11th edition includes an increased emphasis on ethical and international issues relevant to modern marketing research.
- Q: Is 'Exploring Marketing Research' a new or used item? A: The item condition is listed as new.