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Ideal for those new to the subject, this compact introduction to social change explores the 'big' issues, but in a way that engages the life experiences of individuals (the 'micromacro' connection). Unlike most books on the subject, it shows the connection between many issues, using current data and a balanced discussion of major perspectives, theories, and models. Begins with an introduction to sociology and the concept of social change; then explores recent changes and trends in contemporary American society; discusses concepts, theories, and models of change with reference to social movements, revolutions, innovation, and the role of change agents as producers of social change; and concludes with a discussion of worldscale trends and change processes in the modern world, with reference to development, globalization, environmental issues, and prospects for the future. For those involved in marketing, policy development, etc.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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