Exposing The Magic Of Design: A Practitioner'S Guide To The Methods And Theory Of Synthesis (Human Technology Interaction Series

Exposing The Magic Of Design: A Practitioner'S Guide To The Methods And Theory Of Synthesis (Human Technology Interaction Series

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SKU: DADAX0199744335
UPC: 9780199744336
Brand: Oxford University Press
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As The World Deals With Increasing Complexity In Issues Of Sustainability, Finance, Culture And Technology Business And Governments Are Searching For A Form Of Problem Solving That Can Deal With The Unprecedented Levels Of Ambiguity And Chaos. Traditional Linear Thinking Has Been Disparaged By The Popular Media As Being Inadequate For Dealing With The Global Economic Crisis. Standard Forms Of Marketing And Product Development Have Been Rejected By Businesses Who Need To Find A Way To Stay Competitive In A Global Economy. Yet Little Has Been Offered As An Alternative. It Is Not Enough To Demand That Someone Be More Innovative Without Giving Him The Tools To Succeed.Design Synthesis Is A Way Of Thinking About Complicated, Multifaceted Problems Of This Scale With A Repeatable Degree Of Success. Design Synthesis Methods Can Be Applied In Business, With The Goal Of Producing New And Compelling Products And Services, And They Can Be Applied In Government, With The Goal Of Changing Culture And Bettering Society. In Both Contexts, However, There Is A Need For Speed And For Aggressive Action. This Text Is Immediately Relevant, And Is More Relevant Than Ever, As We Acknowledge And Continually Reference A Feeling Of An Impending And Massive Change. Simply, This Text Is Intended To Act As A Practitioner'S Guide To Exposing The Magic Of Design.There Are Three Simple Goals For This Text.The First Goal Is To Present A Theory Of Design Synthesis In A Simple And Concise Manner. This Theory Is Based On Academic Research And Discourse, But Presented In A Way That Is Clear And Valuable To A Practicing Design Manager, Designer Or Design Researcher. This Theory Of Design Synthesis Can Then Be Used To Substantiate Single Methods Of Synthesis.The Second Goal Is To Offer A Rationalization Of Why Design Synthesis Is Important, Both In A General Sense (Why Should I Care About This At All?) As Well As In A More Immediate Sense (Why Should I Care About This Right Now?).The Final Goal Is To Present A Set Of Actionable, Learnable Methods For Design Synthesis That Can Be Applied To Any Design Problem. Practicing Industrial Designers, Interaction Designers, Interface Designers, And Designers Of Other Disciplines Can Use These Methods To Make Sense Of Complicated Design Problems And To Move Seamlessly From Various Forms Of Research To Design. The Methods Can Add A Systematic Sense Of Rigor To An Otherwise Subjective, Often Introspective Process.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does this book have? A: This book has two hundred eight pages. It is a comprehensive guide designed for practitioners in design synthesis.
  • Q: What is the binding type of the book? A: The book is bound in hardcover. This ensures durability and makes it suitable for frequent use.
  • Q: What are the dimensions of the book? A: The book measures nine point twenty-nine inches in length, six point forty-two inches in height, and zero point ninety-eight inches in width.
  • Q: Who is the author of this book? A: The author of the book is Jon Kolko. He is recognized for his expertise in design and technology interaction.
  • Q: What is the main topic of the book? A: The book focuses on design synthesis methods. It provides insights into solving complex problems in various fields.
  • Q: How is this book useful for professionals? A: This book presents actionable methods for design synthesis. It helps professionals in business and government tackle complicated challenges.
  • Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It explains design synthesis in clear terms, making it accessible for new learners.
  • Q: Can this book help improve innovation in my organization? A: Yes, the book offers strategies to enhance innovation. It provides tools that can foster creative problem-solving in business contexts.
  • Q: What kind of problems does this book address? A: The book addresses multifaceted problems related to sustainability, finance, culture, and technology. It offers frameworks for navigating complexity.
  • Q: How should I care for this book? A: To care for this book, keep it in a dry place and avoid direct sunlight. Proper handling will preserve its condition over time.
  • Q: Is this book safe for children? A: Yes, the book is safe for children. It contains no explicit content and can be a resource for educational purposes.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, you can contact the retailer for a return or exchange. Most sellers have a customer support system in place.
  • Q: Does this book cover practical examples? A: Yes, the book includes practical examples of design synthesis methods. These examples help illustrate the theories presented.
  • Q: Is there a digital version of this book available? A: Yes, a digital version may be available. Check with the retailer for options regarding eBook formats.
  • Q: What is the importance of design synthesis according to the book? A: The book emphasizes that design synthesis is crucial for adapting to complex challenges. It provides a framework for innovative thinking.

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