Title
Extremsportsponsoring in der Praxis: Das Engagement von Puma im Volvo Ocean Race (German Edition),Used
Delivery time: 8-12 business days (International)
Studienarbeit aus dem Jahr 2012 im Fachbereich BWL OfflineMarketing und OnlineMarketing, Note: 1.3, Hochschule fr angewandtes Management GmbH, Sprache: Deutsch, Abstract: Vernderte Rahmenbedingungen in Gesellschaft und Wirtschaft haben zur Folge, dass sich Zielgruppen primr an erlebnisorientierten Angeboten mit hohem emotionalen Involvement orientieren, gleichzeitig greifen klassische Werbemanahmen nicht mehr in gewnschtem Mae, da sie eine Informationsberlastung bei den Empfngern provoziert haben. Immer krzer werdende Produktzyklen und die Gleichartigkeit von Produkten fhren zu Wahrnehmungsstrungen und zu einer erschwerten Differnzierbarkeit. Um Ihre relevante Zielgruppe zu erreichen, setzen immer mehr Unternehmen das nichtklassiche Kommunikationsinstrument Sponsoring ein. Insbesondere das Sportsponsoring hat sich in Unternehmen als effizientes Instrument innerhalb des Kommunikationsmixes etabliert, nichtzuletzt deshalb, weil Sport seine Bedeutung durch eine hohe Akzeptanz in Gesellschaft und in den Medien erfhrt. Der Sport ist innsbeondere dazu geeignet, Zielgruppen emotional zu adressieren. Diese Wirkungsweise nutzen Unternehmen im Rahmen ihrer Sportmarketingaktivitten. Am Beispiel der Studienarbeit wird das Engagement der PUMA AG im Segelsport beleuchtet. Im Rahmen des Volvo Ocean Race sponsort PUMA ein eigenes Segelteam samt Boot. Mit dem Sportsponsoringengengament im Segelsport verfolgt Puma primr das Ziel, die Imagekomponenten des Segelns auf die Marke Puma zu betragen. Der Segelsport passt dabei laut PumaChef Franz Koch sehr gut zur Sportlifestylemarke Puma: Wir wollen beides bieten High TechProdukte fr die hrtesten Regatten der Welt, aber auch modische Kollektionen fr die die Verbraucher." Mit der vorliegenden Studienarbeit werden die Grundlagen und der Einsatz des Sportsponsorings vorgestellt, und der Praxisbezug mit dem Sportsponsoringengagement der PUMA AG im Segelsport hergestellt.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.