Title
Exzellentes Sponsoring: Innovative Anstze und Best Practices fr das Markenmanagement (Applied Marketing Science / Angewandte Mar,Used
Delivery time: 8-12 business days (International)
Product Description Die Beitrge dieses Bandes verdeutlichen anhand von innovativen Beispielen und Best Practices aus den Bereichen Sport, Kunst, Kultur, Sozialwesen und Umwelt, wie sich das SponsoringEngagement fr Markenbildung und fhrung nutzbar machen lsst. Renommierte Autoren stellen die wesentlichen Herausforderungen an das Management dar und entwickeln Lsungsanstze. Dabei liegt der Schwerpunkt auf der bertragung und Anwendung wissenschaftlicher Erkenntnisse in der Praxis. From the Back Cover In Zeiten verschrften Kommunikationswettbewerbs wird es immer schwieriger, Zielgruppen ber klassische Werbung zu erreichen. Instrumente wie das Sponsoring gewinnen somit gerade im Zuge eines integrierten Markenmanagements an Bedeutung. Vor diesem Hintergrund ergeben sich zahlreiche Anstze, wie ein glaubwrdiges und fr alle Beteiligten erfolgreiches Sponsoring ausgestaltet werden kann. Die Beitrge dieses Bandes verdeutlichen anhand von innovativen Beispielen und Best Practices aus den Bereichen Sport, Kunst, Kultur, Sozialwesen und Umwelt, wie sich das SponsoringEngagement fr die Markenbildung und fhrung nutzbar machen lsst. Renommierte Autoren stellen die wesentlichen Herausforderungen an das Management dar und entwickeln Lsungsanstze. Dabei liegt der Schwerpunkt auf der bertragung und Anwendung wissenschaftlicher Erkenntnisse in der Praxis. Fr die zweite Auflage wurde der Text aktualisiert und berarbeitet sowie um zwei weitere Aufstze zu den aktuellen Themen AmbushMarketing und NamingrightSponsoring ergnzt. About the Author Prof. Dr. Dieter Ahlert ist Inhaber des Lehrstuhls fr Betriebswirtschaftslehre, insbesondere Distribution und Handel, der Universitt Mnster. David Woisetschlger ist wissenschaftlicher Mitarbeiter und Doktorand bei Prof. Dr. Dieter Ahlert am Marketing Centrum Mnster. Verena Vogel ist als wissenschaftliche Mitarbeiterin und Doktorandin bei Prof. Dr. Dieter Ahlert am Marketing Centrum Mnster ttig.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.