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The first comprehensive monograph on the work of one of the worlds most influential art directors, Ezra PetronioHaving a strong brand identity has never been more vital than it is today, and yet the real creative visionaries who can transform and reinvigorate a brand are few. Ezra Petronio is a true master, and his work with leading fashion and beauty brands is bold and impactful.An immersive visual survey of 25 years of impactful art direction, product design, and image making, with examples taken from across the entire range of his work, this book includes work for Chanel, Chlo, Comme des Garons, Gucci, Herms, Louis Vuitton, Prada, Saint Laurent, and Jil Sander, as well as Glossier, H&M, Revlon, and Zara. With 1,000 images of ad campaigns, branding, Self Service magazine spreads, graphics, and his polaroid series, which features the likes of Louise Bourgeois, Edward Enninful, Kim Kardashian, Kylian Mbapp, Kylie Minogue, Rick Owens, and Juergen Teller, it also includes texts that reflect on the process of image making; conversations with industry insiders on the art of art direction; and quotes from the likes of Honey Dijon, Marc Jacobs, and Chlo Sevigny on their creative process.This impressive book is the first retrospective monograph on his career, illustrating the full breadth of his creative vision, from ad campaigns to his iconic Polaroid series, and demonstrating what it takes to make a brand truly stand out.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I thought the book would be more about practical exercises, but it’s more theoretical. Some concepts were interesting, but I wanted more hands-on activities. It’s a decent read if you like the theory part.
J
Jessica Chang
A Great Resource for Creatives
Ezra Petronio's book on visual thinking is a must-have for anyone in the creative field. The way he breaks down image-making techniques really made me rethink my process. I found it both inspiring and practical for my projects.
L
Liam O'Reilly
Informative but Not for Everyone
I appreciate some of the insights in this book, but I found it a bit dense at times. As a beginner, I expected more straightforward guidance on visual thinking. Still, there are valuable concepts if you sift through it.
M
Marcus Smith
A Step Up for Visual Artists
I bought this for my graphic design class, and it's been a game-changer for some of my classmates. The visual thinking strategies are really helping us develop our portfolios. Definitely worth it!
N
Nina Gupta
Too Advanced for My Taste
While I can see this book has valuable content, I found it quite advanced for where I’m at in my learning journey. It might work better for more experienced artists than for someone just starting out.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
