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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships,Used
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F#ck Content Marketing isnt a book forcontent marketers.Instead, its for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billiondollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volumethe more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and theres little point investing in content marketing if youre not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scaleas well as identify and ramp up the key players in your organization who need to own this process.
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