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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
This study identified the factors that are considered important by students while selecting their bank for opening an account. For this crosssectional study sample size was 500; collected from the students studying in different private and public sector business schools in Lahore through questionnaire. Data was analyzed using SPSS 17.0. After data analysis, it was found that from the ten factors under study, four factors including Marketing campaign of the bank, People influence, Personnel and Attractiveness of the bank building and interior have significant affect on the students bank selection decision. This study contributes to the existing limited knowledge about the bank selection decision of the students in Pakistan. This study is of immense important for the banks marketing startegy in Pakistan as most banks are trying to tap the students market who are considered to be the future executives and important customers for banks.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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