Factors Influencing the Bank Selection Decision of Students: An Investigation of Business Graduates,Used

Factors Influencing the Bank Selection Decision of Students: An Investigation of Business Graduates,Used

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This study identified the factors that are considered important by students while selecting their bank for opening an account. For this crosssectional study sample size was 500; collected from the students studying in different private and public sector business schools in Lahore through questionnaire. Data was analyzed using SPSS 17.0. After data analysis, it was found that from the ten factors under study, four factors including Marketing campaign of the bank, People influence, Personnel and Attractiveness of the bank building and interior have significant affect on the students bank selection decision. This study contributes to the existing limited knowledge about the bank selection decision of the students in Pakistan. This study is of immense important for the banks marketing startegy in Pakistan as most banks are trying to tap the students market who are considered to be the future executives and important customers for banks.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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