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Failure Sucks!: More For Your Customers, Than For You.,Used
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What does it take for a businesstobusiness company to succeed? The obvious answer is a hearty list of satisfied customers. But what does it take to keep such an impressive list in a competitive market? Failure Sucks! answers these questions in clear, concise, and clever terms that are much simpler and more sensible than a lot of what youve already heard.Failure Sucks! reminds us that, at the bottom line, it takes improvement to achieve success, and improvement requires change. To accomplish change, a B2B company must use customer feedback to assess its customers satisfaction, needs, and desires and then do whatever it takes to make sure it meets all three.To make sure that achieving success isnt something easier said than done, Failure Sucks! includes numerous examples, checklists, and tips you can use to make sure your customer feedback program is geared toward driving customer success and, in turn, company success.Seasoned business executive Steve Bernstein brings over two decades of handson development experience to this topicand, he also brings his trademark sense of humor. Even though Failure Sucks! tackles a heavy topic, it isnt a heavy text filled with technical jargon. The tone is intentionally kept light, and comical illustrations appear throughout.
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