Fans Not Customers: How To Create Growth Companies In A No Growth World

Fans Not Customers: How To Create Growth Companies In A No Growth World

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These Are Tough Times For All Of Usbut It Is Still Possible To Defy Gravity And Create Massively Successful New Ventures, Turnround Lumbering Giants, And Go For Growth. The Secret Lies In Not Just Satisfying Customers But In Amazing And Delighting Them.Most Companies Plod Along Doing Things As Everyone Always Has. So There Are Huge Opportunities For People Trying To Break The Mold, Even In Oldfashioned Businesses Like Banking Or Insurance. Of Course It Happens All The Time In The Digital World, But It Can Happen Anywhereso Long As You Turn Your Customers Into Fans. When That Happens Your Customerswho Will Sing Your Praises When Your Competitors Customers Are Complainingbecome Your Greatest Allies In Marketing And Sales. Then You Can Really Go For Growth.But To Amaze And Delight Your Customers And Clients Isnt Easy, And It Requires Constant Work And Innovation. This Book Is Generously Scattered With Examples And Case Studies Drawn From Vernon Hills Own Experience And Shows How It Is To Be Done.Vernon Hill Was The Founder Of The Hugely Successful Commerce Bank In The United States And Metro Bank In The United Kingdom. He Is One Of Only A Handful Of Chief Executives Ever To Be A Member Of The Forbes 20/20 Club: To Have Stayed In The Same Job For Over Two Decades Paying More Than 20 Percent Returns Every Year.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Fans Not Customers'? A: 'Fans Not Customers' focuses on how businesses can cultivate customer loyalty by turning customers into fans. The book emphasizes the importance of delighting customers and the potential for growth even in challenging economic environments.
  • Q: Who is the author of this book? A: The author of 'Fans Not Customers' is Vernon Hill, who is known for founding Commerce Bank in the United States and Metro Bank in the United Kingdom.
  • Q: What insights does Vernon Hill share in the book? A: Vernon Hill shares insights from his own experiences in building successful banks, along with examples and case studies that illustrate how businesses can innovate to satisfy and amaze their customers.
  • Q: What is the publication date of 'Fans Not Customers'? A: 'Fans Not Customers' was published on November 13, 2012.
  • Q: How many pages are in the book? A: 'Fans Not Customers' contains 256 pages.
  • Q: What type of binding does the book have? A: The book is available in paperback binding.
  • Q: What are the key themes discussed in the book? A: Key themes include customer loyalty, business innovation, growth strategies, and the transformation of customers into advocates for a brand.
  • Q: Is this book suitable for businesses in traditional industries? A: Yes, 'Fans Not Customers' discusses opportunities for businesses in traditional industries like banking and insurance to innovate and create fan-centric experiences.
  • Q: What condition is the book in if it's labeled as 'Very Good'? A: A book in 'Very Good' condition typically shows minimal signs of wear, with no significant damage or markings.
  • Q: What edition of the book is available? A: 'Fans Not Customers' is available in its first edition.