Title
Fans Not Customers: How To Create Growth Companies In A No Growth World
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These Are Tough Times For All Of Usbut It Is Still Possible To Defy Gravity And Create Massively Successful New Ventures, Turnround Lumbering Giants, And Go For Growth. The Secret Lies In Not Just Satisfying Customers But In Amazing And Delighting Them.Most Companies Plod Along Doing Things As Everyone Always Has. So There Are Huge Opportunities For People Trying To Break The Mold, Even In Oldfashioned Businesses Like Banking Or Insurance. Of Course It Happens All The Time In The Digital World, But It Can Happen Anywhereso Long As You Turn Your Customers Into Fans. When That Happens Your Customerswho Will Sing Your Praises When Your Competitors Customers Are Complainingbecome Your Greatest Allies In Marketing And Sales. Then You Can Really Go For Growth.But To Amaze And Delight Your Customers And Clients Isnt Easy, And It Requires Constant Work And Innovation. This Book Is Generously Scattered With Examples And Case Studies Drawn From Vernon Hills Own Experience And Shows How It Is To Be Done.Vernon Hill Was The Founder Of The Hugely Successful Commerce Bank In The United States And Metro Bank In The United Kingdom. He Is One Of Only A Handful Of Chief Executives Ever To Be A Member Of The Forbes 20/20 Club: To Have Stayed In The Same Job For Over Two Decades Paying More Than 20 Percent Returns Every Year.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: How many pages does the book have? A: The book has two hundred fifty-six pages. This length is suitable for providing in-depth insights on creating growth companies.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to handle for reading.
- Q: What are the dimensions of the book? A: The dimensions are five point seven five inches in length, zero point five one inches in width, and eight point five inches in height. These measurements make it portable and convenient for readers.
- Q: How do I apply the concepts in this book? A: To apply the concepts, read through the case studies and examples. Implement strategies on customer engagement to transform customers into fans.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners. It provides foundational insights on customer engagement and company growth.
- Q: What is the main theme of this book? A: The main theme is turning customers into fans for company growth. It emphasizes innovation and customer delight as key drivers of success.
- Q: How should I store this book to keep it in good condition? A: Store the book in a dry place away from direct sunlight. This will help preserve the paperback cover and pages.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book. Use a soft, dry cloth to gently wipe any dust or smudges from the cover.
- Q: Is there a warranty or guarantee for this book? A: No, there is no warranty for this book. However, you can typically return it if you find it unsatisfactory within the store's return period.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the retailer for a return or replacement. Most retailers have policies in place for such issues.
- Q: Is this book appropriate for all ages? A: Yes, this book is appropriate for all ages. It focuses on business concepts that can be understood by a wide audience.
- Q: How does this book compare to other business books? A: This book is unique in its focus on creating fan relationships rather than mere customer satisfaction, setting it apart from traditional business literature.
- Q: Can I use this book as a textbook for a business course? A: Yes, this book can be used as a supplemental textbook for a business course. It offers practical insights applicable to real-world business scenarios.
- Q: What kind of case studies are included in the book? A: The book includes case studies from various industries, particularly banking and retail, illustrating successful strategies for customer engagement.
- Q: Who is the author of this book? A: The author is Vernon Hill. He is known for founding successful banks and is recognized for his innovative business strategies.