Fascinate, Revised And Updated: How To Make Your Brand Impossible To Resist-used

Fascinate, Revised And Updated: How To Make Your Brand Impossible To Resist-used

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Fascinate, Revised And Updated: How To Make Your Brand Impossible To Resist

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Fascinate, Revised and Updated'? A: The book focuses on the science of fascination and how brands can become irresistible by using the seven core Advantages: Innovation, Passion, Power, Prestige, Mystique, Alert, and Trust.
  • Q: Who is the author of 'Fascinate'? A: The author is Sally Hogshead, a master marketer known for her insights into branding and marketing strategies.
  • Q: What is included in the updated edition of the book? A: The revised edition includes Hogshead's latest research, original case studies, and a free assessment tool called the Brand Fascination Profile.
  • Q: How many pages are in 'Fascinate, Revised and Updated'? A: The book contains 352 pages.
  • Q: What type of binding does this book have? A: This book is available in a hardcover binding.
  • Q: What are some key features discussed in the book? A: Key features include strategies to increase prices, improve revenue, attract better leads, and build a loyal customer base.
  • Q: When was 'Fascinate, Revised and Updated' published? A: The book was published on April 26, 2016.
  • Q: Is 'Fascinate' suitable for businesses of all sizes? A: Yes, the strategies and insights in 'Fascinate' are applicable to both large corporations and small businesses.
  • Q: What can I learn about pricing strategies from this book? A: The book discusses how to use ideas from various fields, such as poker and Play-Doh, to effectively raise prices.
  • Q: How does the book help improve customer engagement? A: It provides a framework for understanding how to captivate customers' attention and create lasting impressions through fascination.