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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a stepbystep guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a realworld practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
⚠️ WARNING (California Proposition 65):
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birth defects, or other reproductive harm.
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