Fashion Marketing Communications,New

Fashion Marketing Communications,New

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Fashion is all about image. Consequently, fashion marketing communications encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of the book 'Fashion Marketing Communications'? A: The book primarily focuses on the importance of image management, public relations, branding, and various marketing strategies within the fashion industry.
  • Q: Who is the author of 'Fashion Marketing Communications'? A: The author of the book is Gaynor Lea-Greenwood.
  • Q: When was 'Fashion Marketing Communications' published? A: The book was published on March 18, 2013.
  • Q: What topics are covered in 'Fashion Marketing Communications'? A: Topics covered include image management, public relations, branding, visual merchandising, publicity campaigns, and crisis management.
  • Q: Is 'Fashion Marketing Communications' suitable for beginners in fashion marketing? A: Yes, this textbook is designed for students of fashion design, marketing, communications, and media, making it suitable for beginners.
  • Q: How many pages does 'Fashion Marketing Communications' have? A: The book contains 224 pages.
  • Q: What is the binding type of 'Fashion Marketing Communications'? A: The book is available in a paperback binding.
  • Q: What edition of the book is available? A: The available edition of 'Fashion Marketing Communications' is the first edition.
  • Q: Is 'Fashion Marketing Communications' a new book? A: Yes, the item condition is listed as new.
  • Q: Can 'Fashion Marketing Communications' be used for academic purposes? A: Yes, it is intended for academic use, particularly in courses related to fashion marketing and communications.