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Fashion Marketing Communications,New
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Fashion is all about image. Consequently, fashion marketing communications encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book 'Fashion Marketing Communications'? A: The book primarily focuses on the importance of image management, public relations, branding, and various marketing strategies within the fashion industry.
- Q: Who is the author of 'Fashion Marketing Communications'? A: The author of the book is Gaynor Lea-Greenwood.
- Q: When was 'Fashion Marketing Communications' published? A: The book was published on March 18, 2013.
- Q: What topics are covered in 'Fashion Marketing Communications'? A: Topics covered include image management, public relations, branding, visual merchandising, publicity campaigns, and crisis management.
- Q: Is 'Fashion Marketing Communications' suitable for beginners in fashion marketing? A: Yes, this textbook is designed for students of fashion design, marketing, communications, and media, making it suitable for beginners.
- Q: How many pages does 'Fashion Marketing Communications' have? A: The book contains 224 pages.
- Q: What is the binding type of 'Fashion Marketing Communications'? A: The book is available in a paperback binding.
- Q: What edition of the book is available? A: The available edition of 'Fashion Marketing Communications' is the first edition.
- Q: Is 'Fashion Marketing Communications' a new book? A: Yes, the item condition is listed as new.
- Q: Can 'Fashion Marketing Communications' be used for academic purposes? A: Yes, it is intended for academic use, particularly in courses related to fashion marketing and communications.