Fashion Marketing Communications,Used

Fashion Marketing Communications,Used

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SKU: SONG1405150602
Brand: Wiley
Sale price$16.04 Regular price$22.91
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Fashion is all about image. Consequently, fashion marketing communications encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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