Title
Fashion Marketing,New
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Clothing that is not purchased or worn is not fashion (to paraphrase Armani)Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colourwash will be the most popular with buyers?Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: deals with contemporary issues in fashion marketing uptodate examples of global good practice exclusively about fashion marketing a unique contribution on range planning with a practical blend of sound design sense and commercial realism a balance of theory and practice, with examples to illustrate key concepts clear worked numerical examples to ensure that the ideas are easily understood and retained over 50 diagrams a glossary of the main fashion marketing terms and a guide to further reading a systematic approach to fashion marketing, not hyperbole or speculation.The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What is the main focus of the book 'Fashion Marketing'? A: The book primarily focuses on marketing strategies within the fashion industry, addressing essential topics such as pricing, trends, promotional methods, and consumer preferences.
- Q: Who is the author of 'Fashion Marketing'? A: The author of 'Fashion Marketing' is Mike Easey, who provides insights into contemporary fashion marketing practices.
- Q: What topics are covered in 'Fashion Marketing'? A: The book covers a range of topics including marketing theories, range planning, promotional media, visual marketing, international marketing research, and supply chain management.
- Q: Is 'Fashion Marketing' suitable for beginners? A: Yes, 'Fashion Marketing' is designed for students and beginners, offering clear explanations, worked examples, and a systematic approach to understanding fashion marketing.
- Q: How many pages does 'Fashion Marketing' have? A: The book contains 288 pages, providing comprehensive coverage of fashion marketing concepts and practices.
- Q: What edition of 'Fashion Marketing' is available? A: The available edition of 'Fashion Marketing' is the third edition, which has been updated with new material and examples.
- Q: What condition is the book 'Fashion Marketing' in? A: The book is listed as a 'Used Book in Good Condition', ensuring that it is still readable and useful for study.
- Q: Are there any diagrams in 'Fashion Marketing'? A: Yes, the book includes over 50 diagrams that illustrate key concepts in fashion marketing, helping to enhance understanding.
- Q: Does 'Fashion Marketing' include a glossary? A: Yes, the book features a glossary of main fashion marketing terms, making it easier for readers to familiarize themselves with industry-specific vocabulary.
- Q: Where can I find additional resources related to 'Fashion Marketing'? A: Additional resources, including PowerPoint slides and seminar exercises, can be found at www.blackwellpublishing.com/easey, supporting tutors and students.