From Chanels surfboards and Yohji Yamamotos collaboration with Adidas, to sports celebrities such as David Beckham heading fashion campaigns, recent developments have seen fashion designers engaging actively with sportswear brands and vice versa.This cuttingedge book takes a fresh look at the relationship between the global industries of fashion and sports, including highperformance textiles developed for competition that are adapted by designers, filtered through advertising and magazine imagery, and finally adopted by consumers to form their own unique statements. Stunning images from sports, advertising, street fashion, and the catwalk illustrate how prominent male and female athletes, designers, creative directors, and journalists are inspired byand sometimes even inspirefashion today.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
For more information, please visit
www.P65Warnings.ca.gov.
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