Title
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets,New
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Discover why being a 'fast second' is often more financially rewarding than being at the cutting edge.If you get there first, you'll lead the pack, right? Not necessarily! The skillsets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being 'fast seconds') than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fastsecond firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.Order your copy today!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'Fast Second'? A: The main theme of 'Fast Second' is that established companies can be more successful by entering newly created markets after innovators, rather than being the first to innovate. It emphasizes the advantages of being a 'fast second'.
- Q: Who are the authors of this book? A: The authors of 'Fast Second' are Constantinos Markides and Paul Geroski, both of whom are experts in strategy and innovation.
- Q: What are the key skills discussed in the book? A: The book discusses skills needed to scale up new markets, compete effectively, and determine the right timing and positioning for entering these markets.
- Q: What type of companies can benefit from the strategies in 'Fast Second'? A: Established companies with strong scaling capabilities can benefit from the strategies outlined in 'Fast Second', particularly those looking to enter markets created by others.
- Q: What is the publication date of 'Fast Second'? A: 'Fast Second' was published on October 29, 2004.
- Q: Is 'Fast Second' available in hardcover? A: 'Fast Second' is available in hardcover format.
- Q: What condition is the used book in? A: The used copy of 'Fast Second' is in good condition.
- Q: How many pages does 'Fast Second' have? A: 'Fast Second' has a total of 208 pages.
- Q: What category does 'Fast Second' fall under? A: 'Fast Second' falls under the Management category.
- Q: What insights can readers expect from the book? A: Readers can expect insights on determining market potential, timing market entry, scaling operations, and understanding whether to take a colonizer or consolidator approach.