Fast Second: How Smart Companies Bypass Radical Innovation To Enter And Dominate New Markets,Used

Fast Second: How Smart Companies Bypass Radical Innovation To Enter And Dominate New Markets,Used

SKU: SONG0787971545 In Stock
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Discover Why Being A 'Fast Second' Is Often More Financially Rewarding Than Being At The Cutting Edge.If You Get There First, You'Ll Lead The Pack, Right? Not Necessarily! The Skillsets Of Most Established Companies, Say Strategy Experts Constantinos Markides And Paul Geroski, Are Far Better Suited To Scaling Up Newly Created Markets Pioneered By Others (In Other Words, Being 'Fast Seconds') Than To Creating These Markets From Scratch. In Fast Second, They Explore The Characteristics Of New Markets, Describe The Skills Needed To Create And Compete In Them, And Show How These Skills Match Up With Different Types Of Companies. Drawing On Examples Of Successful Fastsecond Firms Such As Microsoft, Amazon, Canon, Jvc, Heinz, And Many Others, They Illustrate How To Determine Which New Markets Have The Potential To Be Successful And How To Move Into Them Before The Competition Does, When To Make A Move Into A New Market, How To Scale Up A Market, Where To Position A Company In The Market, And Whether To Be A Colonizer Or A Consolidator.Order Your Copy Today!

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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