Title
Favored Flowers: Culture And Economy In A Global System,New
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Billions of freshcut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of freshcut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing.Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a highend luxury market served by specialty florists and designers, and the other to a lowerpriced mass market served by chain groceries, corner delis, and retail superstores.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book 'Favored Flowers' have? A: This book has three hundred six pages. It provides an in-depth analysis of the global flower market.
- Q: What are the dimensions of 'Favored Flowers'? A: The book measures six point fourteen inches in length, zero point seventy-nine inches in width, and eight point nine inches in height.
- Q: What type of binding does 'Favored Flowers' have? A: This book is available in paperback binding. This makes it lightweight and flexible for reading.
- Q: Who is the author of 'Favored Flowers'? A: The author of this book is Catherine Ziegler. She explores the economic and cultural aspects of the flower industry.
- Q: What category does 'Favored Flowers' fall under? A: This book is categorized under Company Profiles. It provides insights into the global flower market.
- Q: Is 'Favored Flowers' appropriate for all ages? A: Yes, 'Favored Flowers' is suitable for all ages. It is a scholarly work that can be appreciated by anyone interested in cultural studies.
- Q: How does the author research the flower industry in 'Favored Flowers'? A: Catherine Ziegler interviewed more than two hundred fifty people to gather insights. She followed the commodity chain from flower growers to retailers.
- Q: Can I use 'Favored Flowers' for academic research? A: Yes, this book is an excellent resource for academic research. It offers a comprehensive study of the cut flower industry.
- Q: What themes are explored in 'Favored Flowers'? A: The book explores themes of culture, economy, consumer behavior, and identity in relation to the flower market.
- Q: How should I care for 'Favored Flowers' to keep it in good condition? A: To keep the book in good condition, store it in a dry place away from direct sunlight. Avoid bending the pages.
- Q: What should I do if 'Favored Flowers' arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most reputable sellers will offer refunds.
- Q: Is there a warranty for 'Favored Flowers'? A: No, books typically do not come with a warranty. However, check the seller's return policy for any guarantees.
- Q: How does 'Favored Flowers' compare to similar books? A: Unlike many books, 'Favored Flowers' uniquely combines cultural and economic analysis of the flower industry, setting it apart.
- Q: Is there a glossary or index in 'Favored Flowers'? A: Yes, the book includes an index to help locate specific topics related to the flower industry and its market.
- Q: What kind of audience is 'Favored Flowers' intended for? A: This book is intended for students, researchers, and anyone interested in cultural economics or the floral industry.
- Q: Are there any illustrations in 'Favored Flowers'? A: Yes, the book contains illustrations that enhance the understanding of the flower market and its cultural significance.