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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
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V tekstakh khudozhestvennoy literatury, v publitsistike, v reklame i razgovornoy rechi my postoyanno stalkivaemsya so slovotvorchestvom. Novye slova voznikayut na osnove starykh, khorosho izvestnykh, za schet smeny obolochki, obrastaniya novym smyslom. Na baze prezhnikh form voznikayut okkazional'nye slova, novyy vzglyad na slovo porozhdaet kalambury, yazykovoy yumor. Avtor knigi detal'no issleduet takoy mekhanizm slovotvorchestva, kak proizvol'naya motivatsiya, analiziruet zakonomernosti, po kotorym narushayutsya pravila slovoobrazovaniya i smysloporozhdeniya. V rabote detal'no kharakterizuetsya proizvol'naya motivatsiya neproizvodnykh slov, a takzhe mnozhestvennaya, chastichnaya i vnutrislovnaya proizvol'naya motivatsiya. Spetsifika proizvol'noy motivatsii proizvodnykh i neproizvodnykh uzual'nykh slov opredelyaetsya v sravnenii s obuslovlennoy motivatsiey. Ustanavlivaetsya mesto derivatov proizvol'noy motivatsii v sisteme okkazionalizmov, ikh otlichiya ot leksicheskikh i semanticheskikh okkazionalizmov. Kniga budet interesna lingvistam, zanimayushchimsya voprosami slovoobrazovaniya i leksikologii, zhurnalistam i sozdatelyam reklamnykh tekstov, a takzhe studentamfilologam.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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