Fenomen stsenarnosti angloyazychnogo reklamnogo teksta (Russian Edition),Used

Fenomen stsenarnosti angloyazychnogo reklamnogo teksta (Russian Edition),Used

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SKU: DADAX365937315X
UPC: 9783659373152
Brand: LAP Lambert Academic Publishing
Condition: New
$107.59
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Dlya modelirovaniya rechevogo vzaimodeystviya v raznykh tipakh diskursa predstavlyaetsya dostatochno plodotvornoy popytka primeneniya stsenariya. V kognitivnoy lingvistike stsenariy opredelyaetsya kak kontseptual'naya struktura dlya protsedurnogo predstavleniya znaniy i tipizirovannoy situatsii. v knige opisan opyt razrabotki stsenarnogo opisaniya reklamnogo teksta. dlya tselostnogo predstavleniya stsenariev rechevogo vzaimodeystviya v reklame privlekayutsya dannye teorii rechevykh deystviy (aktov), klassifikatsiya yazykovykh funktsiy, teorii vozdeystviya, teorii argumentatsii i psikhologicheskoy motivatsii. kompleksnoe opisanie reklamnykh tekstov osushchestvleno s pomoshch'yu diskursanaliza i pragmalingvisticheskikh metodov izucheniya materiala.

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