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Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
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When it comes to growing revenues, not all dollars are equal.In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitionsadding more of everything except what really mattered: sustainable and profitable growth.And in many of these companies large or small, from America to Europe to Asia every quarter became a mad dash to find yet another shortterm revenue boost. There had to be a better way an alternative to the scramble for mindless expansion.The answer lies in Fewer, Bigger, Bolder, a marketproven, stepbystep program to achieve sustained growth with rising profits and lower costs. The authors prove that given the right incentives, managers using this program can produce astonishing results in amazingly short time frames.Thats exactly what Khosla accomplished as President of Krafts developing markets, which enjoyed eyepopping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50%. Sawhney, a professor at Northwesterns Kellogg School of Management, discovered a similar formula for stellar results when advising a portfolio of businesses, from Fortune 500 giants to technology startups.No matter how big the company or how difficult the economic environment, managers who use this sevenstep program (Focus7) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Fewer, Bigger, Bolder crosses the usual boundaries of strategy, execution, people and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people.By challenging the conventional wisdom about growth, Fewer, Bigger, Bolder is likely to ignite a vigorous debate throughout the business community. Its a gamechanging book that couldnt be more timely. Or more needed.
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