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Product Description Keuper/Neumann analysieren den Einsatz von TreasuryInstrumenten, Konzepten und Strategien in Industrieunternehmen, Banken und Versicherungen. Zur Veranschaulichung trgt aktuelles Wissen renommierter Unternehmen wie BMW, Deutsche Post World Net, ebay, Metro Real, TPunkt Vertriebsgesellschaft etc. bei. Book Description TreasuryInstrumente, Konzepte und Strategie From the Back Cover Finance Transformation transformiert latente Unternehmensperformance in wahrnehmbaren Unternehmenserfolg. Renommierte Wissenschaftler, erfahrene Fhrungskrfte und Unternehmensberater diskutieren Strategien, Konzepte und Instrumente der Finance Transformation, um smtliche Unternehmensbereiche ber alle HierarchieEbenen auf eine nachhaltige und wertorientierte Unternehmensfhrung und steuerung auszurichten. Die Autoren analysieren die Barrieren beim Transformationsprozess und geben Einblick in einen effektiven, effizienten und nachhaltigen Einsatz der begleitenden und untersttzenden Manahmen. Dabei bedient man sich vier generischer Enabler als Bestandteil der Finance Transformation: Organisationsmanagement, Merger & Acquisition Management, Risiko und Finanzmanagement, Treasury und Controlling. Prof. Dr. Frank Keuper ist Inhaber des Lehrstuhls fr Betriebswirtschaftslehre, insbesondere Konvergenz und Medienmanagement an der SteinbeisHochschule Berlin. Weiterhin ist er Akademischer Leiter und Geschftsfhrer des Sales & Service Research Center, dessen Frderer die TPunkt Vertriebsgesellschaft mbH ist. Fritz Neumann ist Managing Director im Bereich Commercial Services, Leiter der Competence Group Finance Excellence. About the Author Prof. Dr. Frank Keuper ist Inhaber des Lehrstuhls fr Betriebswirtschaftslehre, insbesondere Konvergenz und Medienmanagement an der SteinbeisHochschule Berlin. Weiterhin ist er Akademischer Leiter und Geschftsfhrer des Sales & Service Research Center, dessen Frderer die TPunkt Vertriebsgesellschaft mbH ist. Fritz Neumann ist Managing Director im Bereich Commercial Services, Leiter der Competence Group Finance Excellence.
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