Financial Aspects of Marketing,Used

Financial Aspects of Marketing,Used

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SKU: SONG0750616024
Brand: Routledge
Sale price$14.30 Regular price$20.43
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Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis establishing the starting point; Planning setting objectives and strategies: Control monitoring achievements: Applications and examples.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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