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Financing Sport, Second Edition (Sport Management Library),New
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The contemporary sport manager must be an entrepreneur who uses marketing and financing skills to yield optimum social and economic benefits. Financing Sport Second Edition provides the most indepth exploration of traditional and innovative revenue acquisition methods for sport organizations.The first edition of this groundbreaking text published in 1995 has been adopted in universities throughout the world and has been translated into Chinese and Japanese. Rather than simply updating sections of various chapterscommon to most new editionsthe authors approached each chapter as though writing the book for the first time. The business of sport is fast paced and ever changing. The content of the Second Edition captures the many new and creative ideas managers in sport organizations have implemented in response to their dynamic work environment. The second edition also maintains its original focus on conventional income sources available to sport organizations including ticket sales premium seating options concessions and the sale and execution of corporate sponsorships.Financing Sport maintains a strong practical orientation. Numerous vignettes or minicases drawn from actual practice are interspersed throughout the book. Students enjoy knowing how capital financing and revenue acquisition practices are actually being used by sport organizations; therefore the authors include numerous realworld examples to illustrate many of the best practices employed by sport managers. This 'nuts and bolts?treatment allows readers to confidently transfer the methods to effective practice.
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