Title
First In Thirst: How Gatorade Turned The Science Of Sweat Into A Cultural Phenomenon,New
Delivery time: 8-12 business days (International)
Gatorade Is An Enthralling Story, Brought To Life In Bright Color And Sharp Detail In This Book As Journalist And Author Darren Rovell Chronicles Every Astonishing Milestone Of The Companys History.With Unprecedented Access To The Inventors, The Marketers, The Analysts And Observers, And Key Company Figures Past And Present, Rovell Recounts The Sweatdrenched University Of Florida Football Practices, The First (Unpalatable) Prototypes, And The Commercial And Financial Interest That Quickly Took Hold Following The Drinks First Onfield Successes. Then Came The Advertising, Sponsorships, Product Placements (Many Of Them Fortuitous), And Finally The Two Milestones That Cemented Gatorades Iconic Status Once And For All The Ubiquitous Gatorade Bath And The Michael Jordan 'Be Like Mike' Endorsement Deal.With Refreshing Candor, First In Thirst Also Offers An Inside Look At All The Aspects That Went Into Building The Brand, Such As: Negotiations, Battles, Lawsuits, Mergers And Acquisitions, Product Strategies, Lucky Breaks, And Even The Mishaps That Have Attended Gatorades Reign As The 800Pound Gorilla Of The Sportsdrink Scene.First In Thirst Identifies The Nine Gatorade Rules, Business Principles That Have Helped Gatorade Become One Of The Most Dominant Brands Ever. By Adhering To These Principles, Businesses In Other Industries May Achieve Greater Brand Recognition And Market Share. Long Before America Knew What 'Deepdown Body Thirst' Was, A Team Of University Scientists Had Already Invented Something To Quench It. This Book Is The Story Of The Product And The Company, And Of Americas Fascination With The One And Only Gatorade.
By changing our most important processes and
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main topic of 'First in Thirst'? A: The book 'First in Thirst' explores the history and development of Gatorade, detailing how it became a cultural phenomenon in sports and beyond.
- Q: Who is the author of the book? A: The author of 'First in Thirst' is Darren Rovell, a journalist known for his insights on sports business.
- Q: How many pages are in 'First in Thirst'? A: 'First in Thirst' contains 256 pages, providing a comprehensive look at the Gatorade brand and its impact.
- Q: What is the condition of the book? A: This listing is for a used book in good condition, which means it may show some signs of wear but is fully readable.
- Q: What type of binding does the book have? A: 'First in Thirst' is available in paperback binding, making it lightweight and easy to handle.
- Q: When was 'First in Thirst' published? A: 'First in Thirst' was published on September 2, 2005.
- Q: What are the Gatorade Rules mentioned in the book? A: The book identifies nine Gatorade Rules, which are business principles that have contributed to Gatorade's success and can be applied to other industries for better brand recognition.
- Q: Is this book suitable for business students? A: Yes, 'First in Thirst' is suitable for business students as it provides insights into marketing strategies, brand management, and the sports drink industry.
- Q: What makes Gatorade an iconic brand according to the book? A: The book discusses milestones such as the Gatorade bath and the Michael Jordan endorsement, which solidified Gatorade's status as a leading sports drink.
- Q: Can I find information on the science behind Gatorade in this book? A: Yes, 'First in Thirst' covers the scientific background of Gatorade, including its development in response to athlete needs, particularly addressing dehydration.