Title
First In Thirst: How Gatorade Turned The Science Of Sweat Into A Cultural Phenomenon,New
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Gatorade Is An Enthralling Story, Brought To Life In Bright Color And Sharp Detail In This Book As Journalist And Author Darren Rovell Chronicles Every Astonishing Milestone Of The Companys History.With Unprecedented Access To The Inventors, The Marketers, The Analysts And Observers, And Key Company Figures Past And Present, Rovell Recounts The Sweatdrenched University Of Florida Football Practices, The First (Unpalatable) Prototypes, And The Commercial And Financial Interest That Quickly Took Hold Following The Drinks First Onfield Successes. Then Came The Advertising, Sponsorships, Product Placements (Many Of Them Fortuitous), And Finally The Two Milestones That Cemented Gatorades Iconic Status Once And For All The Ubiquitous Gatorade Bath And The Michael Jordan 'Be Like Mike' Endorsement Deal.With Refreshing Candor, First In Thirst Also Offers An Inside Look At All The Aspects That Went Into Building The Brand, Such As: Negotiations, Battles, Lawsuits, Mergers And Acquisitions, Product Strategies, Lucky Breaks, And Even The Mishaps That Have Attended Gatorades Reign As The 800Pound Gorilla Of The Sportsdrink Scene.First In Thirst Identifies The Nine Gatorade Rules, Business Principles That Have Helped Gatorade Become One Of The Most Dominant Brands Ever. By Adhering To These Principles, Businesses In Other Industries May Achieve Greater Brand Recognition And Market Share. Long Before America Knew What 'Deepdown Body Thirst' Was, A Team Of University Scientists Had Already Invented Something To Quench It. This Book Is The Story Of The Product And The Company, And Of Americas Fascination With The One And Only Gatorade.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of 'First in Thirst'? A: The book contains two hundred fifty-six pages. This length allows for a thorough exploration of Gatorade's history and impact.
- Q: What type of binding does this book have? A: It has a paperback binding. This makes it lightweight and easy to handle, suitable for casual reading.
- Q: Who is the author of 'First in Thirst'? A: The author is Darren Rovell. He is a journalist known for his insights into sports business and marketing.
- Q: What genre does 'First in Thirst' belong to? A: It belongs to the Company Profiles genre. This category focuses on detailed accounts of companies and their business strategies.
- Q: How do I read 'First in Thirst' effectively? A: Begin with the introduction and key chapters detailing Gatorade's milestones. The narrative style makes it engaging for both casual and dedicated readers.
- Q: Is 'First in Thirst' suitable for young readers? A: Yes, it is suitable for young adult readers. The book provides insights into sports marketing that can be educational.
- Q: How do I care for 'First in Thirst'? A: Keep it in a dry, cool place to prevent damage. Avoid exposure to moisture to maintain the book's condition.
- Q: Is there any specific way to store this book? A: Store it upright on a shelf, similar to other books, to avoid bending or damaging the spine.
- Q: What if 'First in Thirst' arrives damaged? A: If it arrives damaged, contact the seller for a return or replacement. Most sellers offer a return policy for such issues.
- Q: How does 'First in Thirst' compare to other sports business books? A: It offers a unique focus on Gatorade's specific case, differentiating it from more generalized sports business literature.
- Q: Is this book a good resource for business students? A: Yes, it is an excellent resource. The book outlines business principles that can be applied across various industries.
- Q: What themes are explored in 'First in Thirst'? A: The book explores themes of innovation, marketing strategies, and brand loyalty within the sports drink industry.
- Q: Can I find case studies in 'First in Thirst'? A: Yes, it includes case studies of Gatorade's marketing campaigns and business strategies. These provide practical insights for readers.
- Q: What notable milestones of Gatorade are discussed? A: The book discusses milestones such as the Gatorade bath and the 'Be Like Mike' campaign with Michael Jordan.
- Q: Is there a summary of Gatorade's business principles in the book? A: Yes, it identifies nine Gatorade Rules that outline key principles for building a strong brand.
- Q: Does 'First in Thirst' include interviews with company figures? A: Yes, it includes insights from inventors, marketers, and analysts involved with Gatorade.