Title
First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon,Used
Delivery time: 8-12 business days (International)
Published to coincide with the 40th anniversary of Gatorade's invention, First in Thirst chronicles the rise of the sports drink industry and the nearmonopoly that Gatorade has built and maintained through savvy marketing and branding strategies.Gatorade's history spans the nutrition and fitness fads as well as the rise of celebrity endorsers and designer advertising. Rovell has gained access to virtually all of the key figures in this colorful and instructive story, from the original inventors to top executives to wellknown athletes and coaches. The book includes exclusive accounts of the drink's invention, and takes an inside look at the evolution of a global phenomenon. In many ways, Gatorade has found the Holy Grail of product success: it not only created and perfected a great product, it also singlehandedly built the need and the market that would ensure that product's dominance year after year."Given its prominence and brand equity, it's amazing we've had to wait until now to read the story about the domination of Gatorade. Darren Rovell will quench your thirst by deftly weaving the tale from its humble beginnings to its extraordinary market share and iconic brand status." David Stern, NBA Commissioner"Well dump a bucket of green juice over my head! This guy knows how to tell a story. What a great insider's look at the building of a brand that people believe in." Seth Godin, author, All Marketers Are Liars
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.