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In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid development approaches such as phaseddevelopment processes, Six Sigma, and project office. Theseprocesses have unintentionally (but effectively) made changesduring development more difficult, disruptive, and expensive, whilethe need for change continues at an accelerating pace.Flexible Product Development is a handson resource thatprovides the tools and strategies needed to restore flexibility toany organization and remove the obstacles that stand in the way ofresponsive new product development. Preston Smith introducesapproaches that can enhance development process flexibility bycreating and maintaining development options, delaying decisions,and, in general, reducing the cost of change. Stepbystep, heexplains the basics of flexible product development, provides abroad array of flexibilityenhancing tools, and guides the readerin modifying the organization?s values to embrace this new way ofoperating.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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