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Flickering Light: A History Of Neon,Used
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Without neon, Las Vegas might still be a sleepy desert town in Nevada and Times Square merely another busy intersection in New York City. Transformed by the installation of these brightly colored signs, these destinations are now worldfamous, representing the vibrant heart of popular culture. But for some, neon lighting represents the worst of commercialism. Energized by the conflicting love and hatred people have for neon, Flickering Light explores its technological and intellectual history, from the discovery of the noble gas in late nineteenthcentury London to its fading popularity today.Christoph Ribbat follows writers, artists, and musiciansfrom cultural critic Theodor Adorno, British rock band the Verve, and artist Tracey Emin to Vladimir Nabokov, Langston Hughes, and American country singersthrough the neon cities in Europe, America, and Asia, demonstrating how they turned these blinking lights and letters into metaphors of the modern era. He examines how gifted craftsmen carefully sculpted neon advertisements, introducing elegance to modern metropolises during neons heyday between the wars followed by its subsequent popularity in Las Vegas during the 1950s and '60s. Ribbat ends with a melancholy discussion of neons decline, describing how these glowing signs and installations came to be seen as dated and characteristic of rundown neighborhoods.From elaborate neon lighting displays to neglected diner signs with unlit letters, Flickering Light tells the engrossing story of how a glowing tube of gas took over the worldand faded almost as quickly as it arrived.
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