Title
Focus Groups: A Practical Guide For Applied Research
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
The Fourth Edition Of The Bestselling Focus Groups: A Practical Guide For Applied Research Offers An Easytoready Overview Of Sound Focus Group Practices.Authors Richard A. Krueger & Mary Anne Casey Describe How One Can Set Up And Conduct Quality And Effective Focus Group Interviews. The Process Depicted Is Unbiased, Nonjudgmental And Is Respectful Of All Views. It Is A Deliberate And Systematic Way Of Listening That Is Helpful To Public And Private Organizations As They Listen To Stakeholders, Customers, And Employees.This Book Cuts Through The Theory And Gives Handon Advice To Those Who Are Seeking To Actually Conduct A Focus Group. It Is Most Helpful For Conducting Focus Groups For Research Or Evaluation With Public, Nonprofit, Educational, Health, Human Service, And Religious Organizations.Key Featuresoffers The Latest On Telephone And Internet Focus Groups Provides Suggested Focus Group Questions That Help Students Construct Quality Questions That Engage Participants And Produce Dependable And Valid Results. Gives Solid Information On Organizational Focus Groups Presents Ways On How To Recruit Participants To The Focus Group Contains A Number Of Practical Tips That Actually Work. It Is Written For The Person Who Has To Plan, Recruit, Develop Questions, Moderate, Analyze And Report The Results. Incorporates Icons Throughout The Book That Offer Tips, Examples, Additional Resources And Others Bits Of Practical Information.Intended Audiencethis Book Is Appropriate For A Variety Of Research Methods And Evaluation Courses In Departments Such As Education, Sociology, Political Science, Journalism, Business & Marketing, Public Administration, And Public Health.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has two hundred forty pages. It offers a comprehensive overview of focus group practices.
- Q: What are the dimensions of this book? A: The book measures seven point seventy-six inches in length, zero point seventy-five inches in width, and nine point zero two inches in height.
- Q: What type of binding does this book have? A: This book features a plastic comb binding. This type of binding allows the book to lay flat for ease of use.
- Q: Who are the authors of this book? A: The authors of this book are Richard A. Krueger and Mary Anne Casey. They are experts in focus group research.
- Q: What is the main focus of this book? A: The book provides practical guidance on conducting effective focus group interviews. It emphasizes listening to diverse views respectfully.
- Q: Is this book suitable for beginners in research? A: Yes, this book is suitable for beginners. It offers hand-on advice for planning and conducting focus groups.
- Q: Can this book help with online focus groups? A: Yes, it covers the latest practices for telephone and Internet focus groups. This is beneficial for modern research methods.
- Q: Is this book appropriate for educational purposes? A: Yes, it is appropriate for various research methods and evaluation courses. It is useful for educational, public, and non-profit organizations.
- Q: What types of organizations can benefit from this book? A: Public, non-profit, educational, health, human service, and religious organizations can benefit. It focuses on engaging stakeholders effectively.
- Q: Does this book provide sample questions for focus groups? A: Yes, it includes suggested focus group questions. These help readers create engaging and valid questions for participants.
- Q: How does this book assist in participant recruitment? A: The book presents various ways to recruit participants for focus groups. This is crucial for obtaining quality data in research.
- Q: What practical tips does this book include? A: The book contains numerous practical tips that work effectively. These tips guide readers through the entire focus group process.
- Q: Is this book aimed at professional researchers? A: While it is beneficial for professionals, it is also accessible to novices. The information is presented in an easy-to-read format.
- Q: What is the overall approach of this book? A: The book promotes a non-judgmental and systematic approach to listening. It respects all viewpoints during focus group discussions.
- Q: Does this book incorporate additional resources? A: Yes, it includes icons throughout that offer tips, examples, and additional resources. These enhance the reader's learning experience.