Focus Groups: Applying Communication Theory Through Design, Facilitation, And Analysis,New

Focus Groups: Applying Communication Theory Through Design, Facilitation, And Analysis,New

In Stock
SKU: DADAX113823799X
Brand: Routledge
Condition: New
$332.49
Quantity
Add to wishlist
Add to compare
Sold by Ergodebooks, an authorized reseller.

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Despite The Fact That Focus Groups Are An Ideal Research Tool For Studying And Employing Group Communication In Action, Many Research Practitioners And Scholars Have Missed The Opportunity To Utilize Them To Their Maximum Benefit. Few Researchers Have The Skills That Enable Them To Approach Focus Group Facilitation And Analysis From A Communication Point Of View. In This Book, Dr. Christine Davis Teaches Readers How To Take A Project From An Idea To The Design, Facilitation, And Analysis Stages. This Book Takes A Unique Communication Perspective To Apply Group Communication Theories, Knowledge Of Group Processes, And A Close Discourse Analysis Approach To Explain And Understand The Discursive Aspect Of Focus Groups. This Book Helps Readers Of All Stages Of Experience Including Those With No Background In Focus Group Research To Those Practitioners With More Focus Group Expertise Understand How A Communication Approach To Focus Groups Takes Advantage Of This Disciplines Rich Scholarship In Group Communication And Discourse Analysis.This Book Will Teach Readers How Toa. Understand The Nature Of Focus Group Research Procedures From A Communication Point Of View;B. Understand How To Translate Rqs Into A Focus Group Protocol;C. Use Knowledge Of Communication Theory And Group Process To Understand How To Facilitate Different Kinds Of Focus Groups, Prevent And Overcome Challenges In Focus Group Facilitation; And Elicit Different Outcomes And Techniques When Facilitating A Focus Group;D. Use Knowledge Of Communication Theory And Group Process To Recognize The Merits Of Different Approaches To Focus Group Facilitation;E. Use Knowledge Of Communication Theory And Group Process To Recognize Good And Poorquality Focus Groups;F. Understand How To Transcribe / Code / Analyze Focus Group Data From A Communication (Discursive) Perspective; Andg. Understand How To Write Focus Group Findings.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed