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Football: Designing the Beautiful Game,Used
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The design story of soccer, from stadium planning to team badgesSoccer is unquestionably the worlds most popular sport, with a dedicated fan base and truly international reach. It is also a significant industry, with European soccer alone being estimated to hold a value of $30 billion in 2016. How did soccer evolve to be such a significant part of our cultural landscape, and what role has design played in shaping the sport?This catalogthe first of its kindexplores the design story behind soccer, unpicking how design has been used to push the game to its technical and emotional limits. From the masterplanning of the worlds most significant stadiums to the innovative materials used in todays boots, the graphic design of team badges and the grassroots initiatives pushing back against the sports commercialization, this book provides a rare insight into the people and processes that have made soccer what it is today.Accompanying the Design Museum exhibition of the same name, this book features informed and sometimes provocative contributions from figures across the world of football and design, from analyst Statman Dave and broadcaster Martin Tyler to architect Jacques Herzog and Adidas vice president Sam Handy.
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