Title
Forecasting in Fast Moving Consumer Goods Organisations: A Case Study,Used
Delivery time: 8-12 business days (International)
The FMCG sector is a main contributor to many economies and increasingly finds itself operating in highly complex markets characterised by powerful and demanding customers. Little work has been conducted on the analysis of forecasting systems in FMCG organisations. While existing research reports on the accuracy of forecasts generated in these organisations it is argued that this is only part of the overall planning need in the FMCG sector. The lack of a real understanding of where forecasting fits in with the wider organisational requirements in a practical sense means that the academic theory is seldom used by practitioners, resulting in the continuance of the theorypractice gap. In this book, a multimethod research approach based on a case study analysis of one of the UKs largest producers of beer (a typical FMCG) has been used to fully investigate the whole forecasting function, rather than simply assess the accuracy of forecasts generated. The contents of this book are of interest to operations managers, marketers in FMCG companies, buyers in large retail enterprises and academics working in these fields.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.