Formirovanie i prodvizhenie imidzha territorii (na primere Vladivostoka): Osnovy, kontseptsii, metody, opyt (Russian Edition),Used

Formirovanie i prodvizhenie imidzha territorii (na primere Vladivostoka): Osnovy, kontseptsii, metody, opyt (Russian Edition),Used

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SKU: DADAX3659230529
Brand: LAP Lambert Academic Publishing
Condition: New
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Vladivostok traditsionno yavlyaetsya odnim iz osnovnykh tsentrov Rossii v ATR. Odnako problema zaklyuchaetsya v ego nevysokoy konkurentosposobnosti izza ekonomicheskogo i sotsial'nogo razvitiya, uroven' kotorogo ne vsegda sootvetstvuet dazhe obshcherossiyskim pokazatelyam. Kak sledstvie eto migratsiya naseleniya, trudovykh resursov v evropeyskuyu chast' strany. V to zhe samoe vremya vozmozhnosti goroda znachitel'ny. Vladivostok obladaet vygodnym geograficheskim polozheniem, osobennoy prirodoy, istoriey i kul'turoy. Investitsii, krome prochego, v transportnuyu logistiku, obrazovanie, turizm, mogut stat' tochkami rosta i sposobstvovat' sozdaniyu komfortnoy sredy zhizni i deyatel'nosti zdes'. Issledovanie pokazyvaet to, chto realizatsiya gorodskogo potentsiala idet na pol'zu ne tol'ko Rossii, no i zainteresovannym v nyem stranam Mira. Segodnya uzhe osushchestvlyaetsya novaya Programma razvitiya Vladivostoka, v kachestve dopolneniya k kotoroy neobkhodimo formirovanie i prodvizhenie polozhitel'nogo imidzha etogo perspektivnogo goroda. Kniga napisana dlya predstaviteley organov vlasti, turbiznesa i smezhnykh s nim otrasley, a takzhe studentov. Nadeemsya, chto ona budet interesna shirokomu krugu chitateley.

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