Formirovanie kanalov raspredeleniya gotovoy produktsii: Monografiya (Russian Edition),Used

Formirovanie kanalov raspredeleniya gotovoy produktsii: Monografiya (Russian Edition),Used

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SKU: DADAX3659282227
Brand: LAP Lambert Academic Publishing
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V monografii izlozheny metodicheskie osnovy formirovaniya marketingovykh kanalov raspredeleniya gotovoy produktsii. Pokazany faktory, opredelyayushchie strukturu kanalov raspredeleniya produktsii na primere molochnoy promyshlennosti. Na etoy osnove predlozhen analiticheskiy metod peresmotra i razrabotki strategii kanala raspredeleniya dlya razlichnykh situatsiy prodazh: prodazha novoy produktsii; prodazha prezhney produktsii na novykh rynkakh sbyta; prodazha prezhney produktsii po novym kanalam raspredeleniya na prezhnikh rynkakh sbyta; prodazha prezhney produktsii po prezhnim kanalam raspredeleniya. Predlozhena model' optimizatsii vybora effektivnykh kanalov raspredeleniya gotovoy produktsii v usloviyakh neopredelyennosti i modifikatsiya kriteriya Gurvitsa s uchyetom neytral'noy pozitsii i s privyazkoy k utopicheskoy tochke. Kniga aktual'na dlya spetsialistov marketingovykh i logisticheskikh sluzhb organizatsiy, aspirantov i prepodavateley vysshikh uchebnykh zavedeniy.

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