Title
Formula For Fortune: How Asa Candler Discovered CocaCola And Turned It Into The Wealth His Children Enjoyed,Used
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Asa Candler rose from a rural background to reap a fortune. His windfall came from purchasing the CocaCola formula in 1888 and establishing the company that became a national phenomenon in less than a decade. In Formula for Fortune, author Ann Uhry Abrams narrates the life and times of Candlerfrom his ancestral background to the death of the last of his five children. Formula for Fortune not only shows how he turned his entrepreneurial genius into an empire, but also relates his status in Atlanta, Georgia, as a prominent banker, realtor, philanthropist, civil servant, and mayor. Painting a lively portrait of the past, this biography tells a fascinating American story that covers a century of American and Southern life as seen through the eyes of a middleclass family elevated to prominence by their patriarch's incredible success. It not only provides a peek into the horseandbuggy days of one of the nation's major corporations, but also follows CocaCola's fascinating transformation from patentmedicine to international phenomenon. Family dynamics weave through this drama of love, disappointments, and disaster played out against the background of four wars, a race riot, technological revolutions, and numerous courtroom dramas.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.