Title
FORTUNE The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed ,New
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Decisions equal successnothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly gamechanging decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitivethey go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these betthecompany moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions'CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the Csuite moves that separated winners from the competition.' Samuel J. Palmisano, Chairman and former CEO, IBM'A great resouce! Learning about how others make great decisions can help you make great decisions! A fascinating, practical history that can change the way that you make decisions. Required reading for decisonmakers at all levels!' Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There.'When you look at the best business decisions that have been made throughout the years, a clear pattern emerges: The best decisions require not only great insight, but courage and commitment as well. The greatest business leaders are the ones who focus their energy not solely on profits, but on improving people's lives. These important lessons from our past, which this book brings to light, are more relevant than ever today.' Bill Ford, Executive Chairman, Ford Motor
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main theme of 'FORTUNE The Greatest Business Decisions of All Time'? A: The book explores how significant business decisions made by companies like Apple, Ford, and IBM have influenced not only their own strategies but also the broader business landscape.
- Q: Who is the author of this book? A: The author of 'FORTUNE The Greatest Business Decisions of All Time' is Verne Harnish, a management consultant and CEO of Gazelles.
- Q: How many pages does the book have? A: The book contains 208 pages.
- Q: What type of binding does this book have? A: This edition of the book is bound in hardcover.
- Q: When was 'FORTUNE The Greatest Business Decisions of All Time' published? A: The book was published on October 2, 2012.
- Q: Is this book suitable for all levels of business professionals? A: Yes, the book provides insights and lessons that are beneficial for decision-makers at all levels, from executives to aspiring leaders.
- Q: What kind of insights can readers expect from this book? A: Readers can expect to gain insights into the thought processes behind major business decisions and how these choices have shaped modern business practices.
- Q: Does the book include contributions from other business leaders? A: Yes, the book features a foreword by management guru Jim Collins and includes perspectives from various business leaders on decision-making.
- Q: Are there any specific case studies mentioned in the book? A: The book discusses several key case studies, including Apple's return of Steve Jobs, Johnson & Johnson's Tylenol recall, and Henry Ford's wage decisions.
- Q: What makes this book a valuable resource for business leaders? A: It offers a concise analysis of impactful business decisions and provides historical context, making it a practical guide for understanding effective decision-making.