Title
Fostering Sustainable Behavior: An Introduction to CommunityBased Social Marketing (Third Edition),New
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The highly acclaimed manual for changing everyday habitsnow in an allnewthird edition!We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of communitybased social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation.The strategies introduced in this groundbreaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Fostering Sustainable Behavior'? A: 'Fostering Sustainable Behavior' focuses on community-based social marketing as a method to promote sustainable behavior and encourage positive social change.
- Q: Who is the author of this book? A: The author of 'Fostering Sustainable Behavior' is Doug McKenzie-Mohr.
- Q: What edition of the book is available? A: The book is available in its third edition, which has been completely revised and updated.
- Q: What topics does this book cover? A: 'Fostering Sustainable Behavior' covers topics such as targeting unsustainable behaviors, identifying barriers to change, commitment strategies, effective communication, and enhancing motivation for community participation.
- Q: Is this book suitable for beginners? A: Yes, the book is suitable for beginners as it provides a clear introduction to community-based social marketing and its applications for promoting sustainable behaviors.
- Q: How many pages does the book have? A: 'Fostering Sustainable Behavior' has a total of 192 pages.
- Q: What is the binding type of the book? A: The binding type of 'Fostering Sustainable Behavior' is paperback.
- Q: When was this edition published? A: This edition of 'Fostering Sustainable Behavior' was published on February 1, 2011.
- Q: Can this book help with environmental conservation efforts? A: Yes, the strategies outlined in the book are designed to assist in promoting environmental conservation, recycling, waste reduction, and other sustainable practices.
- Q: What audience would benefit from reading this book? A: The book is beneficial for individuals, organizations, and educators interested in promoting sustainable behaviors and implementing community-based social marketing strategies.