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Foundations of Marketing (MindTap Course List),Used
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Gain the understanding you need to think and act like a marketer the most current principles of marketing resource Pride/Ferrells FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fastpaced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
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- Q: What is the primary focus of 'Foundations of Marketing (MindTap Course List)'? A: The book focuses on fundamental marketing principles while discussing contemporary topics and trends, including market research, analytics, and the influence of artificial intelligence.
- Q: Who is the author of this marketing textbook? A: The author of 'Foundations of Marketing' is William Pride.
- Q: What edition of the book is currently available? A: The currently available edition is the 9th edition, published on March 2, 2021.
- Q: How many pages does the book contain? A: The book contains a total of 592 pages.
- Q: What type of binding does this book have? A: This book is available in paperback binding.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is designed to help individuals gain a foundational understanding of marketing principles, making it suitable for beginners.
- Q: Does 'Foundations of Marketing' include interactive learning features? A: Yes, the book is integrated with MindTap, which provides interactive marketing scenarios to reinforce concepts and enhance learning.
- Q: What key topics are covered in the book? A: Key topics include market research, analytics, social media, digital marketing, ethics, globalization, and marketing technology.
- Q: Is the book appropriate for use in academic courses? A: Yes, 'Foundations of Marketing' is often used in academic settings, making it a suitable resource for marketing courses.
- Q: In what category is this book listed? A: The book is categorized under Economics.